They're also not above taking and maintaining legit work, until the inevitable screw up, and it's always manual labor anyway. Ironically, their "honest" work is almost always profitable.
Share on Facebook Tweet on Twitter A company driven by values, but are they divisive? Think of LUSH Cosmetics and images of all-natural soaps, gooey organic facial masks, and fizzy bath bombs come to mind… and, depending on your activism awareness, so might controversial protests related to causes like animal crueltyCanadian oilsand development, and shark finning.
The Britain-based company is one of the few to successfully bring natural beauty products to the mainstream. InLiz Weir and Mark Constantine met while working together at a hair and beauty salon in Poole, a town on the south coast of England. Through the s and s, Weir and Constantine led the company motives cosmetics business plan many incarnations.
The Good From the beginning, LUSH has been a pioneering force in the natural beauty space, with its offering of items that now includes soaps, shampoos, bath products, facial cleansers, fragrances, and a recently launched line of cosmetics called Emotional Brilliance. On the energy front, LUSH employs energy optimization methods and energy retrofits throughout its supply chain, with similar approaches taken toward water, transport, and operations.
LUSH has also made progress on the ethical front, with a notable long-running campaign against animal cruelty. Not only does the company refuse to test its products on animals, but it also refuses to buy ingredients from suppliers that test on animals.
According to LUSH, the timing was no accident. Indeed, LUSH has become known for its radical and somewhat offbeat protest methods. Infor instance, LUSH dumped two tons of manure in front of the European Parliament in Strasbourg, to protest the use of animals in chemical testing.
And most recently, LUSH raised eyebrows when it enlisted performance artist Jacqueline Traide to graphically simulate an animal being tested in a laboratory. The video is not for the faint of heart. While these stunts were certainly controversial, they were for causes that most of the general public can get behind.
Other LUSH campaigns have been a bit more divisive. LUSH has also drawn criticism for a recent campaign that attacks oilsands development in Canada. Critics, on the other hand, decry the environmental damage that would result from the project.
Lush has no authority to give ethical lectures to anyone. And in a way, LUSH owns up to the fact that its views may not be for everyone. We hope that you will continue to support us as we support them. But when the causes that LUSH backs are divisive, it can be difficult for the company to garner the support of all customers.
And it also appears when LUSH aligns itself with controversial — but seemingly disparate — issues like the Israel-Palestine conflict, Canadian oil development, and shark finning. With LUSH, it seems that you have to take the good with the… well, questionable.Kim Alter has endeavored to bring business practices to nonprofit organizations and international development agencies, encouraging their sustainability through earned income, in more than 30 countries worldwide for over a dozen years..
She is founder and Principal of Virtue Ventures, a management consulting firm specializing in social enterprise..
Kim is author of Managing the Double Bottom. It's time for CFOs to look to Asia.
CFOs must help companies rethink the way they do business and take advantage of new opportunities as China and the US reset their relationship, says Cesar Bacani.
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