Personal Factors affecting Consumer Behaviour Personal Factors affecting Consumer Behaviour Consumer Behaviour helps us understand the buying tendencies and spending patterns of consumers. Not all individuals would prefer to buy similar products.
Personality is defined by deferent psychologists. According to Maynard Personality is defined as the sum total of individual traits in which a person expresses him or herself differently, while Farrant defines personality as the projection of us to others.
Personality development is affected by various dispositions.
Therefore this essay will endeavor to outline factors that affect personality development. Personality development has three factors, namely Heredity factor, Environmental factor and Psychological factor.
The first factor to be discussed is heredity. According to Roberts heredity provides the child with certain endowments; hereditary factors may be summed up as constitutional, biological and physiological factors: There can be 3 bodily types of personality which are; short and stout, tall and thin, muscular and well proportioned.
We are always impressed by an individual who has a muscular and a well proportioned body. Height, Weight, physical defects, health and strength affect Personality. Biological Factors consist of the nervous system, glands and blood chemistry which determines our characteristics and habitual modes of behavior.
These factors form the biological basis of our personality. Adrenal gland, thyroid gland, pituitary gland and endocrine gland affect personality. Personality defects lead to the development of inferiority complex and the mental mechanism of compensation.
This aspect also includes the mental ability of the child. Intelligence is another factor, which is mainly hereditary. According to Mangal Persons who are very intelligent can make better adjustment in home, school and society than those who are less intelligent.
Sex difference is a factor which plays a vital role in the development of personality of individual. Boys are generally more assertive and vigorous. Girls are quieter and more injured by personal, emotional and social problems. Development of personality is also influenced by the nature of nervous system.
Environmental factors play a vital role in the development of personality. According to Louw it is emphasized that the personality of the individual develops in a social environment. This enables him to develop a social self.
The important aspects of the environment are as follows: Physical Environment; includes the influence of climatic conditions of a particular area or country on man and his living. Hence, the social environment has an important say in the personality development of the child.
Family environment plays a vital role in personality development. Family is the cradle of all social virtues.
The first environment the child moves in is his home. Here the child comes in contact with his parents and other family member his likes, dislikes, stereotypes about people, expectancies of security and emotional responses all are shaped in early childhood. The type of training and early childhood experiences received from the family play an important role in the development of personality.
Cultural Environment is another factor, the cultural environment refers to certain cultural traditions, ideals, and values which are accepted in a particular society. In the school, the teacher substitutes the parents. The school poses new problems to be solved, new taboos to be accepted into the superego and new models for imitation and identification, all of which contribute their share in molding personality.
Language is another factor which influences personality development. Human beings have a distinctive characteristic of communication through language.
Language is an important vehicle by which the society is structured and culture of the race transmitted from generation to generation.
Identification is an important mechanism by which we try to imitate the physical, social and mental characteristics of our model. It is a very important relationship with others.How Does the Environment Affect the Person? Mark H. Bickhard Abstract Standard conceptions of how the environment influences the person are constrained by the dominant view of representation - and, therefore, perception.
Jun 18, · Whether or not someone, involved in the communication, has a disability. Such as being deaf, blind or has a speech impediment. The medium used to communicate, is a monstermanfilm.com: Resolved. Factors That Influence Communication Essay.
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To get a unique essay. Factors that affect the communication process ; A factors that may affect communication ; The factors to consider when promoting effective communication ; We have essays on the following topics that may be of interest to you. to communication and decision-making autonomy, while simultaneously controlling for gender, race, ethnicity, family income, educational attainment, census region, rural residence, insurance status, and usual source of care.
Process of communication are also influenced by several other factors, which both the sender and the receiver of the communication should take cognizance of Important factors that affect the process of communication are described in the following paragraphs.
Factors which influence Learning, Relationships and Communication in a Classroom Studies have shown that learning, relationships and communication actively interrelate, influencing each other. If a teacher has good communication skills they will develop a good relationship with their students which in turn will have a positive effect on the.